Our Story

Founded in the Bay Area, Avenues Consulting is a full-service public affairs and communications consulting firm specializing in community driven campaigns, impactful storytelling, project management, and strategy. At our core, we believe building power is done through collective leadership and community engagement. We work with governments, philanthropy, campaigns, nonprofits, community based organizations (CBOs), and industry leaders.

We come from the communities we serve.

Our Values

At Avenues Consulting, we are driven by our commitment to bring transformative change to communities and institutions. Our core values serve as the guiding principles that underpin everything we do, shaping our mission towards creating a more nuanced understanding of the communities we live in.

Our mission is to empower communities with the tools, knowledge, support, and resources they need to make informed decisions and shape their trajectories. Our work in cultural competency ensures that we lead with sensitivity and understanding, valuing the complex positionalities and needs of each community.

As immigrants and children of immigrants, we understand that systemic disparities have long plagued many communities. For this reason, our work is rooted in advocacy and social justice. 

Our work is not just a service—it is a relentless commitment to reshaping the landscape of opportunity for those who have been marginalized for far too long. We prioritize community-centered solutions that build relationships within the community, ensuring our initiatives are both relevant and effective.

Collaboration and partnership are integral to our approach. We foster cross-sector relationships and hold ourselves accountable to the work we are entrusted with.

Our Team

  • Founder and Principal

    Rob started his career in public affairs by engaging with local Filipino communities throughout the Bay Area for targeted voter registration and outreach. He worked as a Field Director and Organizer on candidate campaigns in municipal and state races. Following his work consulting for campaigns, he worked as an aide to Assemblymember Phil Ting in District 19, representing Western San Francisco and North San Mateo County. Following his work in the State Assembly, Rob worked for Imprenta Communications Group. He served as Imprenta’s Project Manager for the California Endowment’s Building Healthy Communities (BHC) initiative, which provided $1B of grants to 13 of California’s most vulnerable communities. Currently, Rob serves as Principal Consultant for Avenues Consulting. In this capacity, Rob manages government relations activities for clients in the public and private sector. In 2020, Rob managed Census efforts for the API community in San Francisco and Northern San Mateo County, working hand in hand with community groups and local governments. He also was the state lead on outreach to the API Community for the Secretary of State’s Vote Safe CA voter engagement campaign.

    rob@avenuesconsulting.net

  • Consultant

    Throughout her career, Jenny has been passionate about connecting underserved communities to essential government and nonprofit resources. Her drive for inclusivity and cultural competency has guided her work and projects.

    Following college, Jenny had the privilege of working in the California State Legislature in State Senator Dr. Richard Pan’s office and as a Consultant for the Asian American and Pacific Islander Legislative Caucus.

    In 2017, Jenny made history within the California Democratic Party by becoming the first Young Democrat to be elected as Secretary in over two decades and the youngest elected woman officer to the body. She consistently worked on representing her community and bringing youth diversity into the Party’s leadership.

    In 2018, Jenny joined Golden State Opportunity, focusing on forging strategic partnerships for outreach and educating communities statewide about public benefits.

    Currently, Jenny is channeling her energy into consulting, tackling everything from project management and campaigns to ballot initiatives, strategy, event management, design, and nonprofit work, particularly with Asian American & Pacific Islander organizations. She founded Jenny Bach Consulting LLC in 2023 with the goal of working with communities and organizations that make an impact on people’s everyday lives. 

    Jenny is currently working toward an MBA with a concentration in HR Management. She is the proud daughter of Vietnamese refugees, Sacramento homegrown, and is currently based out of the beautiful city of San Francisco. She would love to work with you!

    jenny@avenuesconsulting.net

  • Associate Consultant

    Diane is a graduate of UC Berkeley, where she studied political science, Asian American and Asian Diaspora Studies, and public policy. Having joined Avenues as a Consulting Intern in 2021, Diane has been deeply involved in the AAPI policy and advocacy space.

    Before transitioning into an Associate Consultant, Diane went abroad to study migration and human rights at the Thai-Myanmar borderland, dedicating her research to studying displacement, war, and activism in Southeast Asia. Her research, titled, “Resistance from Overseas: U.S. Diasporic and Transnational Activism in Response to the 2021 Myanmar Military Coup,” is pending publication in the Asian American Research Journal.

    As an Associate Consultant, Diane specializes in strategic communications, research, and project planning. Her past projects include supporting Asian Americans Advancing Justice Southern California in their Combatting Advancing Invisibility, Jade Jubilee, and College4All campaigns. She has managed civic engagement initiatives for the Pilipino Bayanihan Center, delivered external communications for API Council, and facilitated outreach projects for California Life Sciences and Wah Mei.

    Some of her previous work includes serving as a National Policy Intern at the Southeast Asia Resource Action Center (SEARAC), where she advocated for data disaggregation, immigration, and education policies. She has interned at the Office of Assemblymember Phil Ting and volunteered for several Democratic campaigns.

    diane@avenuesconsulting.net